{"id":7185,"date":"2022-11-07T06:27:48","date_gmt":"2022-11-07T06:27:48","guid":{"rendered":"https:\/\/www.teamtweaks.com\/blog\/?p=7185"},"modified":"2024-07-24T18:31:18","modified_gmt":"2024-07-24T13:01:18","slug":"mobile-apps","status":"publish","type":"post","link":"https:\/\/www.teamtweaks.com\/blog\/mobile-apps\/","title":{"rendered":"This festive season, 52% of Indian shoppers are using mobile apps to make purchases"},"content":{"rendered":"\n<p class=\"has-regular-font-size\">With 52% of Indians already purchasing products via mobile apps and another 44% purchasing online after browsing in-store. App marketers and brands have a significant opportunity to reach consumers this holiday season. <\/p>\n\n\n\n<p class=\"has-regular-font-size\">According to the report &#8216;An App Marketer&#8217;s Guide to the Indian Festive Shopper 2022&#8217; published by <a href=\"https:\/\/www.inmobi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">InMobi<\/a> in collaboration with Branch.<\/p>\n\n\n\n<h2 style=\"font-size:20px\"><strong>During the festive season, mobile app engagement and installs are increasing<\/strong><\/h2>\n\n\n\n<p class=\"has-regular-font-size\">If 2021 levels are any indication, app install and engagement will likely increase during this year&#8217;s festive season in India. App installs increased between April and November of last year, and engagement increased as well, albeit at a slower pace. <\/p>\n\n\n\n<p class=\"has-regular-font-size\">Time spent on mobile apps increased by 27% in 2021 compared to 2020, with Indians spending more time on social and communication apps. <\/p>\n\n\n\n<p class=\"has-regular-font-size\">Other categories, such as finance, shopping, and travel, saw 34% growth in 2020 as consumers adjusted their habits in response to Covid lockdowns.<\/p>\n\n\n\n<h3 style=\"font-size:20px\"><strong>During the 2021 festive season, app installs increased<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/teamtweaks1-blog.s3.us-east-2.amazonaws.com\/blog\/wp-content\/uploads\/2022\/11\/02123522\/During-the-2021-festive-season-app-installs-increased.png\" alt=\"During the 2021 festive season, app installs increased\" class=\"wp-image-7186\"\/><\/figure><\/div>\n\n\n\n<h4 style=\"font-size:20px\"><strong>Consumers are interested in entertainment apps and fintech<\/strong><\/h4>\n\n\n\n<p class=\"has-regular-font-size\">Last year, engagement rates in entertainment apps increased by 30%, while music apps increased by 14%. The holiday season provides an excellent opportunity for developers and marketers to increase in-app engagement and referrals.<\/p>\n\n\n\n<p class=\"has-regular-font-size\">Similarly, installs of fintech apps increased by more than 100% in 2021. As digital payments make it easier than ever for users to track their payments.<\/p>\n\n\n\n<h5 style=\"font-size:20px\"><strong>Installs of fintech apps increased during the festive season of 2021<\/strong><\/h5>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/teamtweaks1-blog.s3.us-east-2.amazonaws.com\/blog\/wp-content\/uploads\/2022\/11\/02123616\/INSTAL_1.png\" alt=\"Installs of fintech apps increased during the festive season of 2021\" class=\"wp-image-7187\"\/><\/figure><\/div>\n\n\n\n<p style=\"font-size:20px\"><strong>Travel apps have also recovered post-Covid, with installs steadily increasing after April 2021.<\/strong><\/p>\n\n\n\n<h6 style=\"font-size:20px\"><strong>The new mobile shopper<\/strong><\/h6>\n\n\n\n<p class=\"has-regular-font-size\">Mobile search ads are the most popular way for consumers to learn about holiday sales and deals (31%). Shopping apps were the third most popular, but the second most used, during the holiday season. <\/p>\n\n\n\n<p class=\"has-regular-font-size\">After seeing options in-store, 63% of shoppers said they explored them on mobile devices, and 72% made purchases on mobile devices. The added convenience of shopping in-app or on a mobile device is one of the factors driving the shift to mobile.<\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>More people are making purchases through apps and online channels<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/teamtweaks1-blog.s3.us-east-2.amazonaws.com\/blog\/wp-content\/uploads\/2022\/11\/02123659\/MOREPE_1.png\" alt=\"More people are making purchases through apps and online channels\" class=\"wp-image-7188\"\/><\/figure><\/div>\n\n\n\n<p style=\"font-size:20px\"><strong>Growth strategies for app marketers this festive season<\/strong><\/p>\n\n\n\n<p class=\"has-regular-font-size\">Among the top growth strategies, the report mentions paid media for driving a higher volume of app installs, with 31% coming from social, 30% from affiliate and publisher networks, and 39% from search. <\/p>\n\n\n\n<p class=\"has-regular-font-size\">Marketers should, however, experiment with differentiating their marketing mix to assess the impact of paid, direct, and organic options.<\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>Key takeaways<\/strong><\/p>\n\n\n\n<ul><li>When comparing 2021 to 2020, time spent on mobile apps increased by 27%.<\/li><li>Engagement rates in entertainment apps increased by 30% last year, while music apps increased by 14%.<\/li><li>Installs of fintech apps increased by over 100% in 2021.<\/li><li>Mobile search ads dominate as a channel for consumers to discover offers.<\/li><li>72% of Indian shoppers made purchases on mobile devices.<\/li><\/ul>\n\n\n\n<p style=\"font-size:20px\"><strong>E-commerce app development requirement<\/strong><\/p>\n\n\n\n<p class=\"has-regular-font-size\">As the world increasingly moves online, businesses must follow suit to remain competitive. An e-commerce app is one way to tap into the billions of dollars in sales that occur each year online. But what exactly is required for e-commerce app development?&nbsp;<\/p>\n\n\n\n<p class=\"has-regular-font-size\">At a minimum, an e-commerce app must allow users to browse and search for products. They view product details, add items to a shopping cart, and complete a purchase. To provide the best possible experience, the app should also be fast, easy to navigate, and visually appealing.&nbsp;<\/p>\n\n\n\n<p class=\"has-regular-font-size\">To ensure your app meets all these requirements (and more), partner with an experienced <strong><a href=\"https:\/\/www.teamtweaks.com\/?utm_source=google&amp;utm_medium=link_click&amp;utm_campaign=mobile_apps&amp;utm_id=organic_blog\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce app development company<\/a>.<\/strong> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-regular-font-size\">The right team will have a deep understanding of the latest trends and technologies in e-commerce and will be able to customize an app that meets your specific business needs. Reach us today to know more about our e-commerce app development services.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/www.teamtweaks.com\/blog\/mobile-apps\/\"\n  },\n  \"headline\": \"52% of Indian shoppers are using mobile apps to make purchases\",\n  \"description\": \"52% of Indians already purchasing products by mobile apps and another 44% purchasing online after browsing in-store.\",\n  \"image\": \"https:\/\/teamtweaks1-blog.s3.us-east-2.amazonaws.com\/blog\/wp-content\/uploads\/2022\/11\/02124932\/THISFE_1.png\",  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Kapil\",\n    \"url\": \"https:\/\/www.teamtweaks.com\/blog\/author\/teamtweaksblog\/\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"TeamTweaks\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/teamtweaks1-blog.s3.us-east-2.amazonaws.com\/blog\/wp-content\/uploads\/2020\/07\/22191420\/website-logo.png\"\n    }\n  },\n  \"datePublished\": \"2022-11-07\",\n  \"dateModified\": \"2022-11-07\"\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>With 52% of Indians already purchasing products via mobile apps and another 44% purchasing online after browsing in-store. App marketers and brands have a significant opportunity to reach consumers this holiday season. According to the report &#8216;An App Marketer&#8217;s Guide to the Indian Festive Shopper 2022&#8217; published by InMobi in collaboration with Branch. During the<\/p>\n","protected":false},"author":1,"featured_media":7189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[344,457,460,456,458,459],"better_featured_image":{"id":7189,"alt_text":"mobile 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