Nearly every human on this planet has a mobile phone. Such is the popularity of this device and its significance in establishing communication. But, today’s smartphones are used for a wider set of activities than just communications. The latest models of mobile devices come equipped with Bluetooth, NFC, multiple cameras, and other network connectivity options.
Mobile applications leverage all these available technologies to enable various functions. It takes advantage of a smartphone’s unique features and hardware specifications. Companies who realized this fact are the ones who quickly grabbed the opportunity to utilize mobile apps to empower their marketing campaigns. This increases their chances of establishing dominance in their niche and achieves a sort of competitive advantage essential for creating a better financial outlook.
Just like desktop application development, mobile apps also involves the creation of software. But, in the case of smartphones, the created applications are specifically designed to match the specifications of a mobile device. For instance, a particular model of a smartphone with limited computing power requires an application designed for low-end mobile models.
Aside from this, developers also the consideration of ensuring universal compatibility and usability for their applications. When it comes to businesses, mobile applications are an effective marketing tool capable of attracting new leads and converting them into prospective consumers.
They can also engage with their client circle all the time through a consumer service mobile app. Other than this, mobile applications are important for your business because of the following reasons :
It increases visibility
Imagine this, a person spends two-thirds of his time on his smartphone. During this time frame, he may use multiple apps, but in order to do that, he has to scroll through a host of multiple applications installed on his mobile. So, having your business app on this scrolling page increases its chances of being accessed. In simple terms, it increases client engagement by increasing its viability.
Proper engaging methods and increased accessibility lead to one thing: consumer loyalty. A mobile app allows you to directly communicate with your client base. Studies suggest like in-app promotions and purchases have a greater impact than any other type of marketing tactic. By offering them special rewards or discounts for every action completed, brands can get better trust in return.
Creates better recognition
The marketplace is filled with brands offering mostly similar services. So, to outwit each other, they are trying different branding techniques to establish uniqueness among the competition. Mobile apps do exactly that. Helping a consumer throughout his buying journey with an intuitive interface and special promotions gives them an opportunity to choose your brand over your rivals.
Gives a direct marketing channel
In traditional marketing, you need to hire salesmen, print brochures, and constantly persuade your clients. Not only it is a long and audacious process, but it became obsolete with emerging marketing trends. Mobile apps in one such trend where businesses can give a direct marketing line for their consumers by displaying all details in a single page. They can even use push notifications to remind them about the newly available offers or updated products.
Customer satisfaction combined with increased engagement naturally leads to a rise in profit. Brands can get increased sales conversion and an unprecedented rate of purchases through regular updates of promotions and offers. As mobile apps develop trust, consumers will turn into brand ambassadors and suggest a particular service or product to others. It is essential particularly for small brands with only limited resources available for marketing. Simply put, they can compete with global organizations through mobile apps.
Top 10 companies in Chennai
The following contains a list of top mobile app development companies in Chennai providing the finest Android and iOS development services for their clients. So, if you are a business owner in Chennai looking for a leading mobile app development company in Chennai, you can choose from any one of them.
Since 2008, Contus delivered unparalleled mobile apps to some of the biggest brands in the world. They are known for utilizing innovative technologies and employed some of the experienced developers with higher levels of technical expertise.
Ideas2IT is another leading mobile app development company in Chennai promising data-driven business solutions through its products. This company had decades of experience in working with organizations of various vectors.
Considered as the industry leaders in Android and iOS based applications, TeamTweaks is the only company offering flutter development in India. Their mobile applications are developed through innovative agile methodologies offering improved development cycles. Apart from the mobile app development, they are also providing services for web design, web development, IoT and DevOps Consulting etc.
As a leading mobile app development company in Chennai, Techaffinity is known for its native and cross-platform applications developing through stringent technologies for advanced security features exclusively for smartphones
Casperon is a top iOS app development company serving global organizations with their mobile application services. They are renowned for their client-based service that prioritizes the client’s budget and deadline to deliver software quickly.
Pyramidion solutions have a great track record of delivering high-end applications for both small scale businesses and established organizations. They employ innovative techniques to enrich their app development lifecycle.
As an award-winning company with over five years of experience, Smarther provides a wide range of viable, yet versatile mobile applications for businesses. They are successful especially in the projects of e-commerce services.
Hakuna Matata is a top mobile app development company in Chennai with over 14 years of experience in delivering business-specific solutions. They leverage various technologies like IoT, AI, chatbot, and cloud to develop apps delivering better performance and efficiency.
Wepop Info solutions provide a wide range of web and mobile application development services in Chennai. They specialize in developing user-friendly applications with superior quality designs than other mobile apps.
Mavin apps standing at the peak level offer web, games, and mobile development services for clients all over the world. Their innovative approach combined with creating a customized strategy for every application promises high-end products.
From the above-discussed points, it is clear that mobile apps play a vital role in each and everyone’s life. Along with more advancement in trends & technology, it has its top-notch level globally. There are thousands of mobile app development companies in Chennai which has been listed clearly.
It is a little bit a difficult task to opt for the right one for the further development of your ideas. Initially, go ahead with a discussion with the business development team of the company to procure a better understanding. Once you are satisfied with the discussion, sign an agreement, and proceed on with the further steps. As of now, the level of innovation level has made a great challenge to reach the clients in all the ways.